Automotive
Sales Enablement
Starts Here

The most important step of your sales enablement journey is the first step.

Quick, impactful, and yours to keep - a maturity or transformational assessment is the perfect starting point for your dealership.

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Assessments

Our assessments are best suited for established automotive sales teams as these exercises allow both you & us to gain a clear, deep understanding of each area of your dealership's sales process very quickly.

Option #1

Sales Enablement Maturity Assessment

For established automotive sales teams looking to keep their existing format & structure while enabling greater sales performance.

This will show exactly where there is room to mature sales enablement and how to close those gaps.
 
 
Option #2

Sales Transformation Readiness Assessment

For established automotive sales teams that know a shift is needed, either looking to digitize a traditional sales team or reboot an existing sales team.

This focuses on transforming from your current state to your desired state, showing your exact starting point and a plan to transform.

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Step #1

Sales Enablement Readiness Assessment

80+ point detailed inspection of different sales enablement truths, unifying feedback from all relevant stakeholders & providing a detailed team snapshot.
Step #2

Sales Support Effectiveness Survey

30+ point survey delivered to the sales team to validate, uncover blindspots, and gain buy-in & feedback on the most meaningful ways we can help.

Step #4

Sales Enablement Maturity Matrix

The mid-long term plan outlining the different levels of maturity across these functions today, and how we can improve it over the next 6-12-18+ months.

Step #3

Sales Enablement Prioritization

Every team has room to improve. This exercise allows us to prioritize improvements based on impact, feasibility, and strategic alignment. 

Step #5

Sales Enablement Action Plan

The short-mid term plan detailing the specific steps we would recommend to take, and how long they should take to build, based on your snapshot.

Assessments

Starting points

Our assessments are the perfect starting point for any dealership looking to enable sales performance. We take a quantitative, thorough approach to looking at the pillars and foundation of sales enablement:

Process, Tools, Technology, People, & Alignment

Sales Transformation Readiness Assessment

$4,500 One Time

Our Sales Transformation Readiness Assessment is the perfect starting point for dealership sales teams that know a paradigm shift is needed to digitize a traditional sales team or reboot an existing sales team.


  • Checkmark Sales Enablement Readiness Assessment
  • Checkmark Sales Support Effectiveness Survey
  • Sales Transformation Prioritization Sales Transformation Prioritization
  • Sales Transformation Roadmap Sales Transformation Roadmap
  • sales performance Action Plan Action Plan

What are we looking for?

We take a quantitative, thorough approach to looking at the core pillars & foundation of sales enablement.
All of our assessments are conducted and built with theses pillars as the foundation.

Pillar 1

Process 📋

Every automotive sales team needs simple, effective, measurable, scalable processes in order to keep a team of people selling consistently.

Sales process topics:

⇒ Lead routing & coverage
⇒ Pre-call research
⇒ Lead sources
⇒ Lead initial response
⇒ Lead follow-up cadences
⇒ Objection handling
⇒ Conversation blueprints 
⇒ Appointment setting
⇒ Digital retailing 
⇒ At-distance selling 
 
Pillar 2

Tools 🛠️

Automotive sales teams need tools like marketing content and sales collateral, as well as internal tools like tribal knowledge bases & easy access to resources.

Sales tools topics:

⇒ Playbooks
⇒ Guides, Cheatsheets, etc.
⇒ Planners
⇒ Calculators
⇒ Email & Text messaging templates
⇒ Phone talk-tracks
⇒ Sales activity sequences
⇒ Marketing content (guides, finds, etc.)
⇒ Sales collateral (pricing, success stories, etc.)

Pillar 3

Technology 💻

We identify wasted sales tech effort to eliminate inefficiency, and find undiscovered opportunities to accelerate / automate day-to-day tasks.

Sales technology topics:

⇒ Customer Relationship Management (CRM) Platform
⇒ Sales Enablement (SE) Platform
⇒ 3rd Party CRM Integrations 
⇒ Sales Acceleration Tools
⇒ Marketing Automation Tools
⇒ Sales Dashboards (rep, manager, executive)
⇒ Lead Generation Tools

Pillar 4

People 👩‍💼

Each sales person has different emotions & competencies. We assess those competencies, ensure compensation is driving the right behaviours, & create a healthy culture for both emotion and performance.

Sales people topics:

⇒ Role design & team structure
⇒ Team skills inventory & certification
⇒ Performance culture
⇒ Mental health culture
⇒ Career path & management mentorship
⇒ Sales compensation

Foundation

Alignment 🎯

The focus of sales is to serve: serving buyers solutions, serving the company deals, serving different teams data - alignment ensures we serve effectively.

Sales alignment topics:

⇒ Sales & BDC Alignment (if appliccable)
⇒ Service & Service Alignment
⇒ Marketing & Sales Alignment 
⇒ Executive Team & Sales Alignment

Sales Performance Framework Circle
 
If you're looking for:

  • exact pricing,
  • answers to specific questions
  • ROI calculation
  • product demonstrations
  • recommendations based on your specific situation
     
    the next step is to book a discovery call
    to help us learn more about your goals & challenges.